Mass media vs. niche media: the end of the one to many era, a new start for traditional media
I know i am not the best blogger these days, tending to prefer enjoying the sun on my balcony instead of sharing thoughts on the wild wild web. Still, things are moving and we’re working quite a lot. Here is a document we worked on in the last days.
“The focus of traditional mass media has to change: traditional media should not only produce and distribute content via traditional and new media channels, they now have to become lively platforms where people will be given a voice and the tools to communicate and produce media content.
In 2006 the role of traditional media is to be a guide for people, and not a mere one to many marketing machine.”