Myspace = MTV of the Net Generation

Wired article ‘The hit factory’ summarize pretty well why Myspace has it all:

What they have is MySpace, a community Web site that converts electronic word of mouth into the hottest marketing strategy since the advent of MTV. (…) “This generation is growing up without having ever watched programmed media,” says Courtney Holt, head of new media and strategic marketing at Interscope, one of the first labels to embrace MySpace. “They don’t think in terms of the album, and they don’t think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace. We’re just going to have to adapt.”

In the November issue of Wired Mag, read the online version here.

Author: m-c

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