Independant labels starting to figure out about the benefits of podcasting
226 Music Group, an indie label and entertainment company, has announced that it plans to create a special podcasting division. 226 intends to use podcasting as a new way to promote releases of its artists, by selling the initial release via a podcast subscription. Subscribers will receive the artist’s album prior to the scheduled release and also have access to information on an ongoing basis including interviews, tour updates, road diaries, and other bonus content.
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