Corporate blogs in need of bloggers

This might sound strange to most of you now, but i know since a while that blogging will soon turn out to be a job for many writers. Here’s how it starts:

A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits. (…) Gary Hirshberg, Stonyfield’s chief executive, says he plans to hire one or two additional full-time bloggers within the next two years. “The blogs give us what we call a handshake with consumers, a bond of loyalty and mutual trust that’s different than the typical selling relationship, where it’s all about price,” Mr. Hirshberg says. “With the blogs, we are giving a little bit more access to us as a people with a mission.”

Read more: Blogging becomes a corporate job on The Wall Street Journal Online

Author: m-c

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